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As a new advertiser, with the pay per click service you are actually having a great opportunity to put your bid on differently built keywords. When the keyword that you have bid for gets typed on any search engine, for instance let the search engine be Google, then your advertisement will be shown by Google all along the side of the list of search results that is shown by Google to the one who types the keyword. Now as soon as the results are shown and the ads are shown alongside the interested user can easily click on the given link and get navigated directly to your company's website. As soon as the customer makes the move you pay a particular fee as in case of the pay per call advertising to Google. Using this as an alternative to pay per click is better since in case of pay per call advertising the advertiser will be charged only for qualified phone call.

The revolutionary and new idea of advertising through any search engine is the pay per call advertising. This is great way of bringing together both the advertisers who are online and the customer through means of telephones. Specific keywords are used by the marketers to create specific ads that the potential customers type on a search engine site looking for detailed information on that keyword. Within this advertisement lies a link that navigates the potential buyers to the vendor's website. However with the method stated above, instead of the link to click will give a particular phone number that is completely toll free which can be called directly. The advertisers get charged if and only if the customer makes a call using the number in an attempt to make contact with that particular vendor. The pay per call advertising platforms holds all responsibility of tracking for the purpose of invoicing and reporting. The call is connected by the add company and is also logged by the company after that the advertisers get charged. The flat fee that is to be paid is discussed earlier between the vendor and the company and when negotiation reach consensus then only the deal is signed. By using the pay per call the power of the search engine can be controlled by the business houses. This way the need of a website for avail of services from the mentioned advertising companies is no longer valid. This method of pay per call is more effective as it easily converts sales and one more advantage of this is that it provides a more personal touch that is very important to allure he customer and grow one's face value. This can thus be an alternative to pay per click advertising.

If you are having a successful business and if you are currently looking to get this word out to the public about your new website or any of your particular specialized product, then you must select one of these two types of advertisement. They might be exactly what you are desperately looking for. As a new advertiser, with the pay per click service you are actually having a great opportunity to put your bid on differently built keywords. In case of the alternative to pay per click which is the pay per call advertising you pay for the calls made.


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